Lucid | 360 Campaign | Tahoe

Deliverables:

Photo/video (long-form and cutdowns), OOH, digital, social, interactive website configurator, CRM nurture email campaigns, and experiential activations (Dream Ahead road tour)—reaching customers at every stage of the funnel

Challenge:

Without a car on the road, we needed to transform a startup automotive vision into a premium global brand through storytelling that bridges engineering innovation and luxury lifestyle. We scaled from zero to building an agile in-house creative agency capable of producing CGI, video, photography, animation and digital experiences that could adapt to rapidly evolving product specs—all while maintaining the integrity of revolutionary vehicle design.

My Role: Executive Producer

• I built systems that made exceptional work possible when faced with shifting engineering specs and compressed timelines. My philosophy: "it's all figureoutable."

• Connected specialized talent with technical challenges

• Balanced aspirational imagery with authentic product representation

• Anchored decisions in both brand impact and measurable ROI

• Maintained harmony across competing cross-functional priorities